Work Experience
- Led design direction across multiple products and early-stage discovery efforts, aligning UX vision with business goals from ideation through execution.
- Leveraged usability insights to redesign key workflows, increasing task completion rates by ~30% and reducing user friction.
- Facilitated cross-functional workshops to break down silos between product, engineering, and customer teams, accelerating decision-making and delivery.
- Led redesign of the B2B onboarding experience with cross-functional partners, cutting user onboarding time by 39% and reducing support tickets.
- Delivered a high-impact AI lending indicator that streamlined loan decisioning, boosting CSAT by 43% and unlocking $1.2M in ARR growth.
- Established regular design reviews to improve team processes and increase design alignment and maturity.
- Partnered with compliance and legal teams to ensure WCAG 2.1 AA alignment and secure regulatory approvals.
- Shipped a major enhancement to the AI Resume Improvement feature, increasing adoption by 34% through iterative prototyping and targeted user interviews.
- Provided strategic mentorship to junior designers, streamlining the research-to-design pipeline and raising overall team productivity.
- Defined scope and priorities in partnership with business and engineering, resulting in a 90%+ feature retention rate.
- Redefined key flows in the B2C mobile app, leading to a 23% reduction in abandonment during a core process.
- Built a Material Design-based design system with custom components to reduce design-to-development handoff times.
Contract, Freelance & Co-op
- Worked with IT consultants and one other designer to design a comprehensive B2C income tax, vehicle registration, and property tax payment platform
- Used by the residents of Troup County, population 70,742
- Conducted usability testing and user interviews to improve web app/portal UX
- Optimized PPC advertising (head terms, keywords, creatives, etc.) to improve clickthrough rate (CTR) by 49%
- Reduced task completion times by redesigning dashboard workflows through usability testing insights
Education
Skills
Work Experience
- Led design direction across multiple products and early-stage discovery efforts, aligning UX vision with business goals from ideation through execution.
- Leveraged usability insights to redesign key workflows, increasing task completion rates by ~30% and reducing user friction.
- Facilitated cross-functional workshops to break down silos between product, engineering, and customer teams, accelerating decision-making and delivery.
- Led redesign of the B2B onboarding experience with cross-functional partners, cutting user onboarding time by 39% and reducing support tickets.
- Delivered a high-impact AI lending indicator that streamlined loan decisioning, boosting CSAT by 43% and unlocking $1.2M in ARR growth.
- Established regular design reviews to improve team processes and increase design alignment and maturity.
- Partnered with compliance and legal teams to ensure WCAG 2.1 AA alignment and secure regulatory approvals.
- Shipped a major enhancement to the AI Resume Improvement feature, increasing adoption by 34% through iterative prototyping and targeted user interviews.
- Provided strategic mentorship to junior designers, streamlining the research-to-design pipeline and raising overall team productivity.
- Defined scope and priorities in partnership with business and engineering, resulting in a 90%+ feature retention rate.
- Redefined key flows in the B2C mobile app, leading to a 23% reduction in abandonment during a core process.
- Built a Material Design-based design system with custom components to reduce design-to-development handoff times.
Contract, Freelance & Co-op
- Worked with IT consultants and one other designer to design a comprehensive B2C income tax, vehicle registration, and property tax payment platform
- Used by the residents of Troup County, population 70,742
- Conducted usability testing and user interviews to improve web app/portal UX
- Optimized PPC advertising (head terms, keywords, creatives, etc.) to improve clickthrough rate (CTR) by 49%
- Reduced task completion times by redesigning dashboard workflows through usability testing insights
Education
Skills
Work Experience
- Led design direction across multiple products and early-stage discovery efforts, aligning UX vision with business goals from ideation through execution.
- Leveraged usability insights to redesign key workflows, increasing task completion rates by ~30% and reducing user friction.
- Facilitated cross-functional workshops to break down silos between product, engineering, and customer teams, accelerating decision-making and delivery.
- Led redesign of the B2B onboarding experience with cross-functional partners, cutting user onboarding time by 39% and reducing support tickets.
- Delivered a high-impact AI lending indicator that streamlined loan decisioning, boosting CSAT by 43% and unlocking $1.2M in ARR growth.
- Established regular design reviews to improve team processes and increase design alignment and maturity.
- Partnered with compliance and legal teams to ensure WCAG 2.1 AA alignment and secure regulatory approvals.
- Shipped a major enhancement to the AI Resume Improvement feature, increasing adoption by 34% through iterative prototyping and targeted user interviews.
- Provided strategic mentorship to junior designers, streamlining the research-to-design pipeline and raising overall team productivity.
- Defined scope and priorities in partnership with business and engineering, resulting in a 90%+ feature retention rate.
- Redefined key flows in the B2C mobile app, leading to a 23% reduction in abandonment during a core process.
- Built a Material Design-based design system with custom components to reduce design-to-development handoff times.
Contract, Freelance & Co-op
- Worked with IT consultants and one other designer to design a comprehensive B2C income tax, vehicle registration, and property tax payment platform
- Used by the residents of Troup County, population 70,742
- Conducted usability testing and user interviews to improve web app/portal UX
- Optimized PPC advertising (head terms, keywords, creatives, etc.) to improve clickthrough rate (CTR) by 49%
- Reduced task completion times by redesigning dashboard workflows through usability testing insights
Education
Master of Arts
Simon Fraser University School of Interactive Arts & Technology
UX Design & UX Research LOA - GPA 4.0
Bachelor of Commerce
University of British Columbia Sauder School of Business
Marketing & Product Design/Development - GPA 3.7
Skills